Adidas Web Site Improvement
This is an excerpt from the paper...
The Adidas web site, while clever and innovative, has some serious issues that should be resolved. The primary issue with content is the dichotomy on the web site between originals and performance shoes. This is not only a content problem but a navigation problem as well, since the two types of shoes are divided into their own separate websites, an affectation that makes navigation cumbersome. All of the product content dichotomy and extra navigation should be eliminated and the main screen integrated to present both categories of shoes with minimal navigation effort.The target audience appears to be ordinary sports-loving/fitness consumers for the originals and athletes for the performance line. However, this is not specifically stated, and it is up to the visitor to explore both the ôoriginalsö and ôperformanceö sites to determine where he or she fits in. The interactive aspect of the web site is seriously deficient in many respects. First of all, navigation is irritating. Having to click ôEnterö several times before finally getting to a screen that has information one is
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Some common words found in the essay are:
W1 W2, Improvement Adidas, web site, adidas web, impression site, screen visitor, adidas web site, site screen, ôselect packö, content dichotomy, clicking ôenterö, found screen, design site,
Approximate Word count = 750
Approximate Pages = 3 (250 words per page)
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