Strategic Plan--Sony Corporation

After 60 years of superior products and services, Sony has achieved a standing in the electronics industry rivaled by noneù#1. It has nearly universal brand recognition, and that brand stands for quality, innovation, integrity, and service. SonyÆs consistent efforts to keep its finger on the pulse of innovation have made it the pioneer in many electronics discoveries, such as the first Japanese tape recorder and the first Japanese radio, as well as the compact disk. Sony has a large base of customers who for a long time have refused to buy any other brand but Sony when it came to electronics.

Recently, however, Sony has seriously damaged its credibility and committed a breach of trust with its customers through questionable marketing tactics, poor quality of products and services, questionable choices of television shows that it sponsors, and even outright deceptionùa phony movie critic, fake graffit

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at they are giving him someone elseÆs broken monitor and making money on the deal, since it only costs $12.80 to ship the monitor (Hansson, September 28). These are alarming developments in a company long regarded as reliable, family-oriented, and trustworthy, and they have undoubtedly gravely tarnished SonyÆs reputation and its credibility with consumers. They reflect a core weakness in SonyÆs integrity and its relationship with its consumers, two of the most important assets it has had to offer up to now. For a company that aspires to be ôthe customersÆ most trusted partner,ö Sony has exhibited remarkably poor judgment and will unquestionably have to mend a lot of fences in order to achieve that goal. External Environment Within SonyÆs external environment, opportunities and threats exist that could either take the electronics giant to greater heights or demote it from a giant to an ordinary company, depending on how Sony leverages its strengths and meets its many challenges. The most promising opportunities for Sony involve its newest products, such as the LIBRIT e-book reader, its new real-life matrix device, and its DVDirect Recorder; Sony is doing what other companies would like to doùkeeping one arm of the company in a
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Some common words found in the essay are:
Howard Stringer, Conclusion Sony, Projections Analysis, DVDirect Recorder, Retrieved January, TOWS Analysis, Objectives SonyÆs, Essenceö SonyÆs, Towards Sustainabilityö, Implementation SonyÆs, retrieved january, customer service, january 17, retrieved january 17, january 17 2006, customer satisfaction, 17 2006, e-book reader, product quality, 16 2006, january 16 2006, january 16, retrieved january 16, quality customer, librit e-book reader,
Approximate Word count = 8344
Approximate Pages = 33 (250 words per page)