egrity have deteriorated, however, it will not be able to maintain high pricing without a concomitant dramatic rise in quality and a marketing campaign that makes the improvement known to consumers. In the meantime, SonyÆs new CEO, Howard Stringer, is slashing prices to keep SonyÆs products competitive in their markets.
SonyÆs distribution channels are good, although it is rare to walk into an electronics store and see more than a couple of Sony models amid the myriad other brands. Sony might benefit from providing consumers with more choices per store, since it has many more models than most consumers see at one store visit.
SonyÆs organization is undergoing drastic changes as a result of its putting Howard Stringerùa non-Japaneseùinto the top position. The old ôfamily businessö atmosphere that Sony is known for will disappear rapidly under Stringer, who is making radical changes to compensate for SonyÆs losses in the consumer-electronics segment over the past two years (Hall).
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