publishing, cable and satellite, and consumer electronics licensing arms.
(ôGemstar TV Guide 2004 Annual Reportö)
(ôGemstar TV Guide 2004 Annual Reportö)
The publishing segment includes print and electronic publishing units; Web sites, including TV Guide magazine, TV Guide Online; and the SkyMall catalog business (ôGemstar-TV Guide International Inc. (GMST)ö). It also includes TV Guide data solutions, a data collection and distribution business that gathers and distributes program listings and channel lineups (ôGemstar-TV Guide International Inc. (GMST)ö).
The TV Guide segment has two primary target marketsùconsumers who like its magazine-format listings guide and those who prefer the electronic-format guide. In both markets, the strengths of TV Guide are its easily accessible listings and its depth of coverage on program content (McDonald).
The profile for the TV Guide customer consists of the following geographic, demographic, and behavior factors:á
The geographic target is the United States.
Age: 5% ages 14-17, 10% ages 18-24, 15% ages 25-34, 28% ages 35-49, 42% age 50+.
Work status: 67% full-time workers, 33% part-time work
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