promise of trustworthiness in an age of distrustùto come out of disfavor and remain supreme (Stringer, 2005).
Sony Corporation (ôSonyö) (NYSE:SNE) is the parent company of the Sony Group and is a global leader in the consumer electronics business. The company was founded on May 7, 1946 in Tokyo, Japan, as ôTokyo Tsushin Kogyo K.K.öùthe Tokyo Telecommunications Engineering Corporation (ôCorporate Historyö) (ôCorporate Historyö). Sony has a long history of innovative development, strong branding, and excellent quality that have made it a technological leader for many years. SonyÆs organizational culture, where employees are treated like members of a family, has produced a creative environment where innovation and technology can thrive. The company has a wide product range, including audio equipment, televisions, displays, information technology related products and video games. SonyÆs primary market is technology, but over the years, the company has branched out into other areas, namely gaming an
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