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Advertising Campaign for Techno Genie Lo-Jack

This is an excerpt from the paper...

The advertising campaign for the Techno Genie Lo-Jack device will be focused in three directions: parents, schools, and organizations dedicated to child safety. Parents are the actual target audience, since they will be the ones purchasing the device, but schools and child safety organizations are excellent venues for distributing information on the Genie and lending support and credibility for the product.

The advertising strategy will be predicated on the child safety benefits of the device, and particularly with prevention of crimes against children. The objectives of the advertising campaign will be to inform parents about the device and what it can do to protect their children, to engage the support and official sanction of organizations dedicated to child safety, and to reach interested parents through the schools. In addition to these organizations, an Internet website will be developed for disseminating information about the device as well as information about the many ways it can be used to promote child safet

. . .
Some common words found in the essay are:
Cited Demos, Genie Lo-Jack, Demo-ing Obtaining, Wal-Mart Toys, child safety, Safe Network, Child Protection, advertising campaign, child safety organizations, safety organizations, Safety Network, Advertising Campaign, child protection, Association Sites, Advocating Child, childrenĘs safety network, sites advocating, association sites, schools child, advocating child, safe network, schools child safety, dedicated child safety, promote child safety, information device,
Approximate Word count = 713
Approximate Pages = 3 (250 words per page)

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