Advertising Campaign for Techno Genie Lo-Jack

The advertising campaign for the Techno Genie Lo-Jack device will be focused in three directions: parents, schools, and organizations dedicated to child safety. Parents are the actual target audience, since they will be the ones purchasing the device, but schools and child safety organizations are excellent venues for distributing information on the Genie and lending support and credibility for the product.

The advertising strategy will be predicated on the child safety benefits of the device, and particularly with prevention of crimes against children. The objectives of the advertising campaign will be to inform parents about the device and what it can do to protect their children, to engage the support and official sanction of organizations dedicated to child safety, and to reach interested parents through the schools. In addition to these organizations, an Internet website will be developed for disseminating information about the device as well as information about the many ways it can be used to promote child safet

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Category: Business - A