Kudler Marketing Research Paper

The Kudler Fine Foods gourmet grocery store requires a new marketing strategy due to its significant growth and the expansion of its services. Kudler also wants to improve the efficiency of its operations and increase its consumer purchase cycle. In order to develop Kudler's marketing plan and maintain synchronization with its other goals and objectives, further marketing research is needed to explore the areas that Kudler's marketing decisions and marketing direction will be based on. Among the areas that need to be researched are: service areas that Kudler might expand into; technological, logistics, and transport options for improving the efficiency of its operations; and ways that it can further develop its customer purchase cycle.

Kudler's service is currently limited to over-the-counter assistance at its three brick-and-mortar locations, but with the growth and popularity of the stores, other services could be considered feasible. One of these might be catering for parties and weddings. Since Kudler's sells primarily upscale foods, it attracts the right clientele for

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Category: Business - K