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Kudler Marketing Research Paper

The Kudler Fine Foods gourmet grocery store requires a new marketing strategy due to its significant growth and the expansion of its services. Kudler also wants to improve the efficiency of its operations and increase its consumer purchase cycle. In order to develop KudlerÆs marketing plan and maintain synchronization with its other goals and objectives, further marketing research is needed to explore the areas that KudlerÆs marketing decisions and marketing direction will be based on. Among the areas that need to be researched are: service areas that Kudler might expand into; technological, logistics, and transport options for improving the efficiency of its operations; and ways that it can further develop its customer purchase cycle.

KudlerÆs service is currently limited to over-the-counter assistance at its three brick-and-mortar locations, but with the growth and popularity of the stores, other services could be considered feasible. One of these might be catering for parties and weddings. Since KudlerÆs sells primarily upscale foods, it attracts the right clientele for catered affairs and stocks the appropriate types of foods, many of them imported. Another service KudlerÆs could consider is lunch delivery to office buildings in the area. With a minimum order requirement, KudlerÆs could make few deliveries but sell numerous lunches from its deli. Finally, delivery service to shut-ins and the elderly would be a good addition to KudlerÆs services. Many of its clients are elderly and have difficulty getting around, and since they are generally financially independent, they are likely to want and be willing to pay for delivery service.

In terms of the efficiency of its operations, Kudler could make any number of changes, but these need to be researched to determine whether they would be economically feasible and worth the cost. Among the options KudlerÆs might consider are the developm

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Kudler Marketing Research Paper. (1969, December 31). In LotsofEssays.com. Retrieved 10:37, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1712637.html