ply chain performance objectiveö (Hintlian & Mann). Integrated fulfillment combines the newly emerging warehousing, transport, and customer service solutions that result in fulfillment excellence with new types of relationships between supply chain participants that integrate supply chain networks and render them more responsive. Part and parcel of these innovations is the set of new technologies and services that support the supply chain networks (Hintlian & Mann).
In B2B fulfillment, the emphasis is on basic trade relations
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