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Marketing Plan for Kraft Foods

scale ù Increase our business internationally, especially in the fastest-growing developing countries around the world.

Drive out costs and assets ù Create a leaner cost structure and make better use of our assets to generate savings we can reinvest in brand building.

Strengthen employee and organizational excellence ù Develop organizational capability and support employees in meeting the business challenges in every region, business and function around the world.

Act responsibly ù Continue our long tradition of integrity and support for the community, and engage in the societal issues that are most relevant to our business (Corporate Fact Sheet).

Kraft is adding a new product to its line: Mango Marinade. This product will join the existing six marinades, which are all marketed under the A-

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Marketing Plan for Kraft Foods. (1969, December 31). In LotsofEssays.com. Retrieved 15:04, May 05, 2024, from https://www.lotsofessays.com/viewpaper/1712722.html