Motorola and Globalization

One of MotorolaÆs maxims has always been ôSolve the curtomer's problem, regardless of time/space continuum.ö Carl Schlachte, a former Motorola employee and now CEO of ARC International, recalls the days when he helped man ôthe Bat Phone,ö an early customer service line. "There was an 800 number customers could call. My favorite question was a 70-year-old lady in Chicago whose Motorola radio stopped working. They got out of that business in '68, but Motorola expected you to see that problem to resolution. You had to track down the tube somewhere and go fix it for her. If that's your first exposure to being in the business world at 21, you carry that through the rest of your life" (2).

Effective globalization involves massive training, and Mot

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a rough patch in 2003, Motorola lost its CEO and its head of China operations, had a shrinking lead in the handset market, slow growth, a slump in the semiconductor market, and problems with ChinaÆs managed currency rates. Having weathered all of these drawbacks, however, MotorolaÆs situation is now looking up (7). MotorolaÆs opportunities still seem promising, however. With its active glob`lization efforts in progress, it has the potential for excellent trade agreements, business alliances, andùas alwaysùnew markets for its creative ideas. Motorola is highly successful in China, coming in first in 2004 in the CDMA market and second only to Nokia as a handset supplier; it is turning its attention to 3G as a new growth opportunity(8). The greatest threat to MotorolaÆs continued success in that market is likely to be the Chinese economy with its undervalued dollar. A PEST analysis of Motorola offers a somewhat different picture, especially in China. ChinaÆs economy is continuing to expand by as much as 13% annually, and foreign direct investment in China has turned the mainland into the ôWorkshop of the Worldö (9). Foreign suppliers are now setting up production lines in China to be closer to their assembly lines and plants,
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Approximate Word count = 2489
Approximate Pages = 10 (250 words per page)

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