Expanding a New Business to Japan

Starting a New Business and Then Expanding into Japan

This paper explores the process of starting an international business. The process involves starting a restaurant chain in the United States offering a Japanese-Asian fusion menu, and then expanding that business into Japan. For convenience, this Asian Fusion fast food restaurant business will be referred to as AF throughout this paper.

According to the U.S. Small Business Administration website, starting and managing a business takes motivation and talent. It also takes research and planning. In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business such as AF - but one can improve the odds of success with good planning, preparation, and insight. Although initial mistakes are not always fatal, it takes extra skill, discipline, and hard work to regain the advantage. Developing a business plan will force AF to think through some important issues that you may not otherwise consider (Starting Your Business, 2004).

The best strategy for a small business is to divide demand into manageable market niches. In this case, AF has already selected a fast food restaurant concept specializing in Japanese-Asian fusion food intended to attract a specific group of prospective customers. When organizing a new business such as a fast food restaurant in the United States, one of the most important decisions to be made is choosing the structure of a business. Factors in

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is important, management's working knowledge of how the tax systems work is also important (Planning Your Business, 2005). According to the U.S. Small Business Administration website, most states and many cities or counties impose licenses and permits on a wide variety of businesses. The restaurant industry is one of the more heavily regulated industries. Government regulatory agencies want to ensure that the food products being sold to the public are prepared properly, stored correctly and are unlikely to cause illness in patrons of the restaurant. The AF operation is likely to require the issuance of some type of permit and require the business to accept periodic or random inspections for various food safety related problems. According to the U.S. Department of Commerce website, although still very costly, establishing a presence in Japan has become a less expensive undertaking given the recent decrease in the cost of labor, office rent, and other expenses. A branch office of a U.S. company can engage in trading, manufacturing, retailing, services, or other business. A branch office may take and fill orders and carry out a full marketing program, including arranging for advertising, recruiting a sales force and performing a

Category: Business - E