Using Selective Algorithms to Achieve High Placement on
Internet Search Engines and Directories
There are well over a billion HTML and Java pages on the Internet, many of them connected with an-commerce business. This quantity makes it a challenge for a business to reach and maintain a prime position in one or more search engines, which are still the primary way that most internet users find businesses to deal with. The difficulty is compounded when it is realized that each search engine uses different formulas and priorities for establishing placement.
Also, each search engine "checks out" the competition trying to assure that the top listings in its engine are different than those from other engines. Search engine positioning is both an art and a science. The majority of traffic to a web site is through the major search engines, and the majority of search engine users only look as far as the first three pages of results to search for sites. This makes it important to appear as high as possible in the search engine results (Stokke & Syvertsen, 1996).
Key Elements of Search Engine Ranking
Many website components are weighed to determine a company's scoring. While the formula differs from engine to engine, most factors that influence rankings remain common. Until recently, scoring formulas were applied to individual pages only. To exploit this, some webmasters flooded the search engine databases with thousands of near-identical doorway pages. Featuring very little information, these pages offered little value to the visitors - their main purpose was to bring the visitor to the main site. However newer, more advanced ranking algorithms have been developed that place less value on individual pages and more on the theme of a given website with each indexed page playing part in the overall rank.
Aside from delivering much more relevant results, this technology aims to purge the millions of near identical doorway page...