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Anheuser-Busch New Market Entry

on most of these accounts. First and foremost, the government is not currently investing enough public sector capital on infrastructure improvement and maintenance. For Anheuser-Busch, the three main hard infrastructure needs are electricity, water provision, and transportation. Its breweries will use copious amounts of water and electricity as they brew the alcoholic beverages that have garnered the company worldwide fame. The beer must be stored at cool temperatures, adding to the electricity costs. The plants that bottle the alcohol must have an adequate and steady power supply as well. Once the beer and other alcohol has been bottled, it must be distributed to stores throughout the country. This brings the transportation infrastructure into play. Thus, the three main hard infrastructures that will be required by Anheuser-Busch are electricity, water, and transportation.

The electrical infrastructure problem is particularly acute with regards to the electricity generation and distribution aspects of infrastructure in rural communities (Torres, 193). For Anheuser-Busch, this means that the company cannot guarantee that its products will be stored and served at the proper temperatures. This presents a formidable

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Anheuser-Busch New Market Entry. (1969, December 31). In LotsofEssays.com. Retrieved 20:17, May 01, 2024, from https://www.lotsofessays.com/viewpaper/1713302.html