seeks to coercively persuade a captive and inactive audience. As we have seen earlier, it seeks to place people into a cognitive box and manipulate them into remaining within that box: ôthe propagandist knowsàthat the purpose is not to promote mutual understanding but rather to promote his or her own objectivesà[and] will attempt to control information flow and manage a certain publicÆs opinionö (Jewett, p. 34). While the persuader also shares ideas, explains their points, and instructs their listeners with the purpose of convincing their listeners, it does so explicitly. Persuasion ôdoes not try to appear as informative communication. An effective persuader makes the purpose as clear as possible if he or she hopes to bring about attitude changeö (Jewett, p. 34). Thus, the main distinction between persuasion and propaganda are the key differences in the motives and mechanisms through which they are implementedùa persuader believes they have the best interests of their listeners in mind, while for a propagandist the well-being of their audie
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