her own objectivesà[and] will attempt to control information flow and manage a certain publicÆs opinionö (Jewett, p. 34). While the persuader also shares ideas, explains their points, and instructs their listeners with the purpose of convincing their listeners, it does so explicitly. Persuasion ôdoes not try to appear as informative communication. An effective persuader makes the purpose as clear as possible if he or she hopes to bring about attitude changeö (Jewett, p. 34). Thus, the main distinction between persuasion and propaganda are the key differences in the motives and mechanisms through which they are implementedùa persuader believes they have the best interests of their listeners in mind, while for a propagandist the well-being of their audience is not a primary concern.
Having analyzed what propaganda is, it may be valuable to understand how it developed. In his seminal book Propaganda, written in the 1920s, Edward Bernays takes us back to the days of kings, when Louis XIV famously declared ôLÆEtat, cÆest moi;ö I am the state
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