ter variety and allowance for more self-determination is also an important factor to consider with knowledge workers.
Corporate CultureùTodayÆs Definition
Corporate culture remains the pattern of basic assumptions and beliefs shared by members that directs the behavior of individuals within the enterprise, regardless of the level of virtuality imposed. It also serves to bind and motivate people as well as governing the arrangements inside and outside of the organization. It influences the way information is processed both on a formal as well as on an informal basis. It is important to consider corporate culture at this point because it can serve as both a catalyst for enterprise development as well as a hindrance.
In todayÆs economy, corporate cultures can exist on a regional, national and global basis as well as having internalized sub-cultures represented by the specialties associated with functional groups such as marketing, finance, sales, operations, and engineeringùto name a few. In the past, people wo
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