What is Marketing?
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A key issue that has to be overcome with respect to marketing is the question of why it cannot simply be equated with selling and advertising. To be sure, those elements are important to the marketing process, and the ultimate aim of any marketing plan must be to bring in sales. However, marketing is spoken about in the professional literature as a much more structured and complex undertaking. Whatever its attributes may be, it does seem clear that effective marketing is a vital component of organization success. The ongoing need of an organization to gauge and respond to customer needs or, alternatively, stakeholder preferences, is an essential test of marketing effectiveness, perhaps even the life of an organization. The whole matter is complicated by the fact that what a company is selling, such as, say, fast-performing liver pills, and what customers are buying, such as, say, relief from pain, may be related but nonetheless different. Thus modern ideas of marketing may take in the idea of consumer psychology and the sociology of value systems just as much as the idea of selling products or services. Thus marketing can be seen as a social enterprise, not just a financial one. Some definitions of marketing focus on the practical, workmanlike attributes of the phenomenon. According to one source, marketing is "a process by which you set goals for your company's growth by examining a variety of factors influencing your company's profitability" (Perlmutter, 198
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Some common words found in the essay are:
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Approximate Word count = 986
Approximate Pages = 4 (250 words per page)
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