Boeing's Marketing

Boeing competes in the aerospace industry and its largest business unit is that of commercial aircraft. The company also manufactures military aircraft and some space and defense systems. Because the company's products sell for hundreds of millions of dollars, the company also has a financial unit that contributes to its revenues (Boeing Annual Report, 2008).

The American aerospace market, which includes civilian and military aircraft as well as missiles and space products, approached $200 billion in sales in 2007 (2007 Year-End, 2007). Boeing's contribution to that figure was more than $66 billion, indicating its dominant position in the industry (Boeing Annual Report, 2008). This is a global indust

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