Marketing Career
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My anticipated career is to serve as the product marketing manager at a major firm. According to the U.S. Bureau of Labor, "marketing managers develop the firm's marketing strategy in detail" (Marketing 1). This includes four primary roles related to the traditional 4 Ps of marketing (pricing, promotion, placement and product). To this end, marketing managers estimate the demand for product, identify potential markets, develop pricing strategy, and work with advertising and promotion management to promote the firm's products (Marketing 1). There are a number of critical decisions that marketing managers must make as they get a product ready to sell, train the sales team on ways to sell it, and provide field level sales support (Daniels 1). Daniels (1) also argues that the role of the marketing manager will vary in complexity "based on the size of the organization and the diversity of the sales model (e.g. direct, indirect, online)." Because of the complexity of the role of the marketing manager, management information systems (MIS) have become crucial tools in helping marketing m
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Approximate Word count = 746
Approximate Pages = 3 (250 words per page)
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