a way to bring its employees and its organization in line with executive goals as well as customer needs.
Huffman Trucking will improve customer service and retention by creating a customer-centric organization in which an internal marketing culture prevails.
Huffman Trucking will be a customer-centric organization whose employees work to develop strong customer relationships and whose customers are loyal and satisfied.
The alternatives from which Huffman Trucking can choose to accomplish its end-state vision include the creation of an internal marketing culture through training and policy changes, the provision of unique services by tailoring service to customer needs and preferences, customer relationship marketing based on the development and maintenance of good relationships with customers, and a customer-centric marketing approach based on customer feedback and market resear
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