Key Factors for Sony

Sony Corporation engages in the development, design, manufacture, and sale of electronic equipment, instruments, and devices for consumer and industrial markets worldwide. One of the key success factors is the wide range of products it sells. According to the Yahoo!Finance website, Sony's products include:

"audio and video equipment, liquid crystal display televisions, personal computers, monitors, semiconductors, components, mobile phones, CDs, DVDs, and Blu-ray Disc. It develops, produces, manufactures, markets, and distributes home-use game consoles and software, such as PlayStation2, PlayStation Portable, and PLAYSTATION 3 hardware and software. Sony also engages in the development, production, manufacture, marketing, distribution, and broadcasting of image-based software, including film, video, and television products. In addition, the company engages in motion picture, television, and home entertainment production, acquisition, and distribution; television broadcasting; digital content creation and distribution; new entertainment products, services, and technologies development; and studio facilities operations. Further, it engages in various financial service businesses, such as insurance, banking, and leasing and credit financing. Additionally, it engages in the development, production, manufacture, and distribution of recorded music, as well as operates a network service business, an animation production and marketing business, and an advertising age



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Category: Business - K
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