g internal marketing, "the same persuasive methods of communication that companies employ to market products and services externally," an organization can treat its employees as it would its customers, "synchronizing [its] internal and external brands in the process" ("How To," 2003). This is what Hampton Inn did in its internal marketing program.
The results of the program were stellar. Hampton Inn's employees "go
Huffman Trucking Scenario. (1969, December 31). In LotsofEssays.com. Retrieved 22:35, May 07, 2024, from https://www.lotsofessays.com/viewpaper/2000395.html