Other factors influencing customer loyalty include how-to in-store workshops as well as The Home Depot's relationship with licensed contractors capable of assisting consumers with more complex projects (United States Securities and Exchange Commission Form 10-K).
According to the company's official website, The Home Depot's Mission Statement is:
The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight core values include the following:
. Excellent customer service
. Taking care of our people
. Doing the "right" thing
. Creating shareholder value
. Building strong relationships (The Home Depot Inc.)
Porter's Five Forces Model: According to an essay published online on the CFA-CPA website, Porter identifies five forces that shape every industry and which determine the intensity and direct
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