General Electric vs. Local Power Utilities on Vision and Culture

GE has long been a company whose culture was characterized by inbreeding. Since the advent of Jeffrey R. Immelt at its helm, however, a cultural revolution is in the works (Brady, 2005). Immelt came on board during a lagging domestic economy and a greater threat from global competitors and "has been on a mission to transform the hard-driving, process-oriented company into one steeped in creativity and w

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