MBA Discussion Questions

DQ1. Under the promotions "P" are three legs...advertising, public relations, and sales promotion. Define these marketing tools and provide a current example of each one.

Advertising is promoting the sale of a product by introducing and describing it and citing its benefits so that the public will be aware of it and want to buy it. A current example of advertising is text ads delivered to cell phone users. Public relations is the building of a brand's positive identity through the dissemination of information about the company that reflects well on it. An example of public relations is the type of ad that describes the company's charitable endeavors rather than touting its products. Sales promotion is an approach to gaining more sales of a product that generally involves special sales incentives such as rebates, cents-off coupons, sales, and other special offers. An example of a current sales promotion is the loyalty card discount offered by many large chain grocers. Only loyalty card holders can obtain the special sales pricing, and customers with loyalty cards can

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Category: Business - M