Creative Brief: Restoring Public Support for & Public Confidence in the American Automobile Industry
A creative campaign is proposed in support of the renewal of the American automobile manufacturing industry. The end goal of the proposed campaign is to assure the public and governmental support that will be required for the industry to remain viable over the long-term. The key to this effort will be the restoration of public support for and public confidence in the American automobile manufacturing industry.
The primary target audience for the campaign will be the American public, as opposed to politicians, industry leaders, or media personalities. The rational for this approach is three-fold. The only way to assure long-term viability of the American automobile manufacturing industry is for the industry to secure long-term financial support from the federal government. The only way to assure such financial support is for federal politicians to perceive strong public support for the industry. The only way to assure strong public support for the industry is to educate the public on changing industry orientations.
Creative Brief: Restoring Public Support for & Public Confidence in the American Automobile Industry
This creative brief summarizes the essentials of a program, the purpose of which will be to restore public support for and public confidence in the American automobile manufacturing industry. Six elements are addressed in this creative brief. The elements addressed are (a) an overview of the project, (b) audience identification, (c) message, (d) medium, (e) visual image, and (f) schedule/budget.
> Project goal: The goal of this campaign will be to persuade the American consumer that the American automobile manufacturing industry (a) has recognized changing economic, scientific, and social realities, (b) has implemented programs t
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