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American Automobile Industry - Creative Solution |
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Creative Brief: Restoring Public Support for & Public Confidence in the American Automobile Industry A creative campaign is proposed in support of the renewal of the American automobile manufacturing industry. The end goal of the proposed campaign is to assure the public and governmental support that will be required for the industry to remain viable over the long-term. The key to this effort will be the restoration of public support for and public confidence in the American automobile manufacturing industry. The primary target audience for the campaign will be the American public, as opposed to politicians, industry leaders, or media personalities. The rational for this approach is three-fold. The only way to assure long-term viability of the American automobile manufacturing industry is for the industry to secure long-term financial support from the federal government. The only way to assure such financial support is for federal politicians to perceive strong public support for the industry. The only way to assure strong public support for the ind
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Category: Business - A
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