ded into engineering, products, sales, legal, finance, business operations and google.org, an internally focused development group. Among the job titles that speak to the company's commitment to innovation is "Chief Internet Evangelist" and "Google Fellow" ("Google Management," 2009). Google fellows are senior engineers who are part of the company's executive team, but who are not necessarily managers. This structure reinforces the engineering and product focus that is important to the company's long-term success (Hof, 2009).
Microsoft seeks to dominate its market, and has done so since its earliest days. Its association with its first hardware manufacturer-MITS-ended in arbitration when the hardware manufacturer "bundled" BASIC with the hardware and effectively shut Microsoft out of what the software company saw as its future market. Microsoft entered into arbitration, and eventually prevailed, in what was a foreshadowing of how Microsoft would late
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