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Marketing at Nordstrom's: Issues Confronting the High-End Store

This research examines marketing issues confronting the high-end department store Nordstrom's. It will identify the relationship of various marketing forces with the store chain and suggest how Nordstrom should best respond to each force, and it will discuss how Nordstrom should position itself for entry into the Mexico market.

Political Forces. The impact of political forces on Nordstrom overlap and converge with cost issues in the current political climate as regards the inflated cost of primary health care in the United States. Although Nordstrom "offers comprehensive, flexible benefits to our employees and their families" (Nordstrom 2010), the pressures of maintaining a benefits package are bound to increase and could affect the company's financial position over the long term. That is a political force affecting Nordstrom simply because the future of primary health care in the U.S. as whole is decidedly a political issue, with the protracted debate and apparently irreconcilable positions of the politicians involved having the effect of encouraging health-care inflation. Thus Nordstrom is vulnerable to an outcome that would tend to favor conditions suited to increases in health-care costs.

Nordstrom is currently ranked as one of the 100 most desirable companies to work for, and its benefits package is undoubtedly one reason. Even though it does not pay 100% of all health-care benefits, it does offer such elements of care as subsidized gym membership. One response to the political environment on this issue would have to be to bring to bear the force of its negotiation position to the health-care industry.

Legal & Regulatory Forces. Legal and regulatory forces impact Nordstrom because they are so changeable. Firms must respond to shifts in political dynamics. Because Nordstrom offers a proprietary credit card to consumers, the increased disclosure requirements for credit-card companies affect N...

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Marketing at Nordstrom's: Issues Confronting the High-End Store. (1969, December 31). In LotsofEssays.com. Retrieved 10:05, March 28, 2024, from https://www.lotsofessays.com/viewpaper/2001461.html