one quarter of the population are financially able to make discretionary purchases with some degree of regularity.
Based on the weakness of the market potential of Mingo County, the target market for the proposed retail sporting goods will be comprised of a combination of educational institutions, area businesses that support amateur and youth athletic teams, and households with annual incomes of $35,000 and more. The primary target group will be educational institutions, while amateur and youth athletic teams sponsored by business organizations will be the second target group, and the approximately 3,100 households with annual incomes of $35,000 or more will constitute the third target group.
Considering the poor market potential for retail sporting goods stores in Mingo County, together with the fact that two such establishments are already operating in Williamson, the county seat, a proposal to open a third retail sporting good
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