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Abraham Maslow is considered one of the founders of humanistic psychology. Unlike traditional views of psychology, his work focuses on the health personality. Maslow’s concepts and theories of human motivation and behavior are founded on his hierarchy of needs, a pyramidal structure of lower order and higher order physiological and psychological needs. As human development occurs, individuals move from one level of needs to the next higher one. Unless the needs at lower levels are satisfied, individuals will not be motivated to achieve higher order needs. Motivation for this kind of development stems from tension. When needs are unmet, tension exists. This creates the desire to behave in a manner that will satisfy the unmet needs, thereby reducing tension. This process is cyclical and continues up the pyramidal hierarchy until the top level, self-actualization, is achieved. It is at this level of needs that the individual will strive to reach their full potential.

The work of Maslow has been adopted in a variety of diverse fields and applications in the organization. The nursing industry relies on application of Maslow’s hierarchy of needs as a tool for achieving strong retention of sorely needed nursing personnel. However, Maslow’s concepts and theories of stage development can also be applied to something as diverse from nursing human resources as information technology (IT) development. Various organizations have applied Maslow’s pyramidal development scheme to successful develop and implement IT in a manner that improves the bottom line and provides competitive advantage to the organization.

Abraham Maslow is considered along with Erich Fromm to have laid the foundations of humanistic psychology. Traditional views of psychology focused on individuals with problems. Maslow’s work focused on the health personality. Maslow’s views of “self-actualization” are similar to concepts like Carl Rogers...

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Maslow. (1969, December 31). In Retrieved 16:06, August 15, 2020, from