uprisin 2). They may be more willing to pay for exclusive rights to a game on a night when traditional programming rarely captures the loyalties of the male audience attracted by NFL programming.
Other factors in the environment that bode well for the success of selling Friday Night Football abound. First, many advertisers or sponsors, from Nike and Pepsi to Coors and Miller Brewing Co. could be sought by the NFL before pitching the concept to networks as a way of guaranteeing an in-built revenue flow. Second, on-air, print and electronic media could be used by the NFL to announce its plans to create and develop Friday Night Football as a way of polling audience interest. If audience interest is high, especially among the sought after male demographic, chances are potential purchasers will be more convinced in the validity of the concept. Third, the history of sports rights coverage on the networks has been one of rivalry. As a result of the intense competi
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