not require pins or other sealing devices. The advantages over traditional diapers are obvious in that they are easier to work with and do are less problematic than traditional diapers. In addition, since these are disposable diapers, consumers do not need to worry about washing them. Like LactAbond, however, this product also depends on a steady or increasing birth rate in order to be successful in the long-term. Also like LactAbond, while children are the beneficiaries of this product, adults are the consumers who will be making the purchase decision.
PainAway is at the other end of the spectrum in terms of the target demographic market. This product is a pain reliever specifically developed to alleviate arthritis pain. As a result, this product targets the geriatric market, although younger consumers who suffer from arthritis might also receive benefit from this product. Where the other two products considered here target children and infants, this product is specifically designed for older consumers. In this case also, the user of the product is also likely to be the person making the decision to purchase the product, although some purchases are likely to be made by adult children caring for their elderly parents, or by caregivers in hospitals and nursing homes.
Breast-feeding has become popular again after giving way for a number of years to formula feeding; this was particularly popular during the 1950s and 1960s. Since that time, however, research
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