the one hand, and maximum corporate or entrepreneurial profits, on the other hand, is insufficient as a criterion for describing and evaluating the social responsibility of business organizations. The forest products company that clear-cuts timberlands and then moves on to new forested lands without engaging in conservation and tree-farming practices may be able to extract maximum short-term profits; however, a part of society's future has been sacrificed. A mineral processing concern may be able to maximize short-term profits, while fouling lands, air, and waters over a wide area surrounding the site of the processing activity. In each of these instances, firms gain only short-term profit increases through such anti-social actions. Over the long-term, society, of course, gains from sound forest management practices; however, the forest management company will also derive greater gains over the long-term through the employment of such practices than those gains that would be generated through a series of short-term efforts over the same time period. Over the long-term also, the stable and productive work force and community relationships that would be developed by a socially conscious minerals processor would generate long-term profits which would exceed the cumulative gains from
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