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e main focus of the reaction to PowerMaster is that African-Americans do not need to drink beverages which contain increased alcohol, and the product was perceived as exploiting the community rather than contributing to it.

Part of the reaction was no doubt spurred by the fact that the advertising campaign, although developed by an agency owned and operated by African-Americans, featured African-Americans in the visuals. If the company had developed marketing campaigns which targeted all races, it

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