testing of research hypothesis number two were collected through the administration of a survey questionnaire to a sample composed of both California strawberry producers and managers of air transportation companies engaged in the shipment of fresh strawberries from California producers to distant markets.
Research hypothesis number one was tested through the application of regression analysis and Pearson product moment correlation analysis to the appropriate data sets. Criteria for rejection of the null was a determination that the relationship between the dependent and independent variables was statistically significant at p <.05 (t test) and a Pearson product moment correlation coefficient of r ¦.70.
Research hypothesis number two was tested through the application of analysis of variance (ANOVA) procedures to the appropriate data sets. The criterion for the rejection of the null was a determination that the relationship between the dependent and independent variables was statistically significant at p <.05 (F-test
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