that matter) are able to evaluate in terms of what is best for the environment in the long-term.
In the case of McDonald's, they tried to educate consumers about the benefits of clamshells over other types of packaging, with an emphasis on recycling, but the company itself was unable to implement a recycling program which worked. Given that only a small percentage of McDonald's products are consumed on-site where the company might have influence over recycling, this particular benefit of clamshells would seem to be relatively minor weighed against the disadvantages. Had McDonald's been able to demonstrate that the clamshell recycling program was successful, or that there were no viable alternatives to clamshells from a health standpoint and an environmental standpoint, it might be required to have made a more aggressive stand in favor of the clamshell packaging. Given that the company developed an alternative relatively quickly, and that the alternative selected met the requisite criteria, the company was not obligated to stand behind the clamshell packaging.
3. There are ethical problems which arise between the alliance between McDonald's and the EDF, but these problems are outweighed by the benefits which accrue from the relationship. For example, McDonald's must examine its motivation behind seeking to be considered environmentally conscious; it must also consider why it chose to work only with the EDF instead of putting together a task force compo
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