ove its customer service through innovative techniques that it can try with little or no competition. As it determines which strategies are most successful, it can make them part of its long-term policies and procedures and be more competitive when (or if) competition becomes more heated.
Threats to Value come from outside its organization, and from the possibility that another regional discounter will locate in Value's trading area. The threat from this new discounter cannot be underestimated in that the competition will seek to draw away discontented Value shoppers not so much on price, but on the level of customer service that the new di
...