rants and heavily marketed place mats with the values listed.
Ten years later, that entire campaign was called into question, when a headline appeared in The Guardian reading "McDonald's Deceived Customers" followed by a story that claimed McDonald's, was accused of deliberately hoodwinking customers and competitors by pretending it was first to declare voluntarily the ingredients of its foods (Erlichman, 1994, A1). This was part of the now fabled McLibel trial in which two environmentalists, Helen Steel and David Morris, dubbed the "McLibel 2" were sued for libel by McDonald's over a crudely printed leaflet they are alleged to have handed out in London called "What's Wrong with McDonald's."
The pamphlet's central accusation was that diets heavy in so -called junk foods like McDonald's had been "scientifically linked with breast cancer and bowel and heart
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