comes a standardized one. A standardized good is a product with easily described and measured characteristics (standardized) and which are not brand name goods. Bayer aspirin, for example, is a standard good but, because of advertising, it is a differentiated commodity. Component manufacturers of motherboards, chips, processors, and drives must seek to differentiate their component from the others on the market. This differentiation leads to incompatibility, (of components, not companies) and it is the incompatibility of computer components that defines the market (Lieberman, 1998, 52). A manuacturer like Hewlet
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