ny disincentive to perform. A satisfactory status for these factors, however, would motivate an individual to seek exceptional levels of performance.
Maslow recognized the significance of lower order needs as motivators. He contended, however, that, in modern societies, these needs were generally met. Thus, it was his contention that other means had to be employed to motivate individuals within organizational structures. Specifically, factors had to be introduced which would enhance an individual's opportunity to attain self actualization.
Maslow and Herzberg built their theories on the needs, wants, and hungers of individuals. Skinner considered an individual's needs, wants, and hungers as good examples of inner causes of behavior the second link in his theoretical chain. Skinner did not believe that it was po
...