so they will visit us again and again" (McDonald's,1999)
The website then lists (along with multi-racial graphics) what is expected from the prospective "crew member." (The use of that term implies instantly that taking a job with McDonald's makes the person part of a team, not an "employee.")
The crew member is told that they are expected to:
* Report to work on time, neat and clean.
* Wash their hands "The most important thing crewmembers
do to help make sure our customers receive safe food is to wash their hands often" (McDonald's, 1999)
* Study hard and pay attention to the training to gain the skills "you'll need to perform your job."
We are also told that "Crewmembers follow standard operational procedures so customers always receive
In terms of attitude, the company explains "Our crewmembers "Our customers expect every McDonald's will be clean" and that it is each crew member's responsibility to "make each customer feel like a welcomed guest...We depend on our crew members to deliver
fast, accurate and friendly service with a smile" (McDonald's, 1999).
Because McDonald's operates in so many foreign countries, and with so many different franchisees in those countries, the corporation made a strategic decision to divide its HR organization into sector groups, rather than the traditional HR organization of people assigned to the standard HR departments of oversights, training, hiring, motivation and so on (McDonald's, 1999).
This is a necessary organizational step since few of the nations that McDonald's does business in have employment protection laws similar in fact or in philosophy to the broad code of regulations governing an American company when dealing with employees.
National cultural differences and employee-related values differ in each country, and it was wise to let the company's overall strategic philosophy be modified on an "as needed" basis. In this sense, even though ...