as a more powerful influence on the behavior of children than was the reinforcement they received. Indeed, reinforcement proved to be a negligible factor in the study.
Bandura's (1968) explanation of how simply observing a model is sufficient to acquire learning utilized the notion of identification. Specifically, he noted that observers identify with the model whose behavior they are observing and this is what leads to imitation. In fact, Bandura stated that there is really no difference between imitation and identification, and maintained that the fact that we observe and imitate the behavior of others is clear evidence that we identify with them.
It is important here to further examine the role of self-reinforcement in social learning theory. Bandura (1977) pointed out that most human behavior takes place in the absence of any immediate external reinforcement but is, instead, under self-reinforcement control in the sense that individuals set standards for their own and others' behavior and then respond
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