Technological change has marked the history of the company in several different phases.
The first important dimension in the marketing strategy of a company in terms of technological change is the decision as to whether the company will exhibit technological leadership or followership. The Motorola Company has exhibited both at different points in its history, though it has tended toward technological leadership. The original company was a pioneer in producing car radio receivers. The CEO was dedicated to finding a way to enter the mobile police radio market, and his partner assisted in accomplishing this task in the 1940s. After Daniel Noble joined the company in the 1940s, R&D became an important component in the company strategy.
The product mix of the company has expanded from its original base, and R&D has had a hand in this development. The important products of the company today are noted below:
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