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Concept & Influence of Hollywood

was clear that television was different from radio in a number of respects, and the system of advertising shifted from a sponsor-oriented system to one in which the networks and stations sold time to advertisers rather than having advertisers sponsor specific programs. This change also involved a shift in programming responsibility and control from advertisers to networks and independent programmers and studios. The shift was not only a response to changing economic conditions but also to concerns about advertiser control, including questions being raised in Congress about the ways advertisers shaped programs and appealed to viewers. Television since the change has become more of a business geared to the maximization of profits and less to public service or even entertainment as goals that were promulgated as supreme by radio and early television. Les Brown can thus describe television as follows:

American television is a business before it is anything else, and within the broadcast companies the sales function is pre-eminent. . . A good pr

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Concept & Influence of Hollywood. (1969, December 31). In LotsofEssays.com. Retrieved 09:20, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1693036.html