that have ceased promoting online casinos on their Web sites, as well.
Frank Gibeau started working at Electronic Arts in the marketing department shortly after he graduated from USC. From that early entry-level job, he has risen to lead the marketing team. Gibeau helped change the way that games are promoted, with heavy promotion before games are actually available. This type of promotion is common in the film industry, and is now common in the electronic game industry, but when Gibeau introduced the concept, it revolutionized the market. Today, most games are heavily promoted ahead of their release, due in large part to the fact that when this technique was first introduced, it resulted in an increase of 66 percent for sales during the first week of release (Hein, 2004).
Gibeau not only changed the timing of promotions, but also the ways in which games are promoted. He used tie-ins with nontraditional partners such as McDonald's and Dr. Pepper. He enc
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