gy, but can also begin to determine the costs associated with providing the necessary marketing support for the product. The availability of marketing services in the country makes it known to the American company how much internal information will be readily available; this information is important because it gives the American company critical advantages that it would not have if it did not have indigenous information.
The American company must also learn all that it can about the industry conditions in the target market. This includes information about the size of the competition and common business practices, and the level of technical development that the competition has achieved (Cho 321). In the case of Disney, the American company will have a unique product which has not yet achieved a presence in the foreign market. This does not mean that competition can be ignored. Instead, the American company needs to recognize that by entering the foreign market, it is likely to bring about imitation by foreign producers
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