ini-mills represent. A dedicated marketing program with a long-term plan and short-range objectives in support of that program would help the company continue to be successful in the highly competitive environment.
Two of the areas in which Nucor excels are production and management. The production environment is one of the most technologically advanced in the industry and the management philosophy is recognized both within the industry and by outside observers as being a shining example of how to run a business without a union.
Production is key within the steel industry because that is where the bulk of the costs are located. By keeping productivity up, Nucor is able to keep its costs down. At the same time, individuals in the plants are cross-trained (something which could probably not happen in a union environment) with the result that individuals can be moved to the locations where they are needed at any point in time. This flexibility gives Nucor an advantage over its competitors.
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