r the National Football League games, he paid what many considered a greatly inflated price for the rights to the games. However, while he ultimately lost money on the season and drove up sports prices over the short-term, his strategy could be interpreted as having a broader goal. Instead of focusing on the short-term loss, Murdoch used the opportunity to build a reputation for his network within the industry, and also to build demand for other programs during the highly popular NFC games. A number of local stations changed their affiliations to Fox in order to be associated with the now-successful network, including eight from CBS and one from NBC in a single deal.
NBC did not stand by while Murdoch drove up prices and took away stations. WNCN, located in Raleigh-Durham, received $7 million in upgrades from its owner in order to become an affiliat
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