y New York and Los Angeles). The films open with newspaper advertising support as well as television commercials, and film audiences have probably seen trailers (short films with excerpts from the film) prior to other movies as much as a year before the film opens. Some films open with a lavish premier, designed to gain free publicity through the evening news as well as on the entertainment shows which the industry supports (Entertainment Tonight is a prime example of this type of program). The greatest amount of money spent by companies in marketing films typically goes into the pre-introduction and introduction phase of the release.
The growth phase of a film's lifecycle is when the film is in wide release. This is when the most people who go to movie theaters see the film, and there is a large proportion who pay the maximum ticket price. The growth phase is followed by the maturity phase, which can occur quickly in this industry, which is characterized by a smaller number of theaters showing the film, including
...