ller companies who may not be aware of the fact that these promotional items are available for relatively low cost.
Of course, ITP is not the only company which is pursuing the promotional item market, and the biggest threat that ITP faces is the already entrenched competition, which is unlikely to sit idly by while ITP encroaches on its domain. There are currently two competitions which ITP faces, T-Square (T2) and CFB. Both of these companies have their own in-house facilities for silk screening clothing, but otherwise, they use the same vendors that ITP uses (in most cases). Both are also considerably larger than ITP in terms of employees (T2 has 22 employees while CFB has 18), and both have been in business for more than five years. However, ITP has already lured some customers away from both of these competitors by offering more favorable pricing. ITP anticipates that pricing pressure will be brought to bear by
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